About

Johnny Appleseed Country

What is Johnny Appleseed Country all about?

Johnny Appleseed Country is the official destination marketing organization of North Central Massachusetts. Partnering with the lodgings, attractions, restaurants, and shops to promote this unique travel destination nestled in the heart of Massachusetts. Come to the Johnny Appleseed Country to enjoy contemporary comforts in an unblemished setting. The cities and towns within this thriving and scenic region include Ashburnham, Ashby, Athol, Ayer, Barre, Bolton, Clinton, Fitchburg, Gardner, Groton, Harvard, Hubbardston, Lancaster, Leominster, Lunenburg, Pepperell, Petersham, Phillipston, Princeton, Royalston, Shirley, Sterling, Templeton, Townsend, Westminster, and Winchendon.

Visitors CenterThe Johnny Appleseed Visitors’ Center

The Johnny Appleseed Visitors’ Center is one of the handful of remaining visitors centers in Massachusetts, and is the gateway to North Central Massachusetts and is located on the westbound side of Route 2 in Lancaster, MA. The 2,000 square foot facility includes a gift shop which sells local products and merchandise, information on local attractions and events, and other visitor center amenities such as as rest rooms, vending machines, an ATM machine, and a touchscreen information kiosk available 24/7. Enthusiastic staff and volunteers are on hand to welcome the traveling public to the center year-round, seven days-a-week, from 9:00 am to 5:00 pm. Hours vary on season.